This Day In History

This Day In History
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July 5 1946
Bikinis introduced

Bikinis introduced

On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at a swimming pool in Paris. Micheline Bernardini, a Parisian showgirl who didn’t object to appearing nearly nude in public, modeled the new fashion. Unsure of what to call his creation, Reard spontaneously dubbed it "bikini," inspired by news-making U.S. nuclear tests taking place off the Bikini Atoll that week. Before long, bold young women in bikinis were causing a sensation along the Mediterranean coast. For a time in Spain and Italy, the wearing of the swimsuit on public beaches was banned.

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TV Guide 05 July 2008 05 July 2008
This Day in History

July 5, 1946

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